Industry facts
The internet marketplace is growing at an unprecedented rate.
A relentless increase in internet and mobile penetration has seen India add 3 internet users per second making it already the second-largest internet market in the world in terms of users. This is due, in part, to the government’s Digital India project bringing internet access to remote corners of the country and the rapid rise in the availability of 4G. By 2020 India is expected to be home to over 320 million online shoppers, says Morgan Stanley.
This growth in internet penetration is combined with a favourable demographic profile of internet users. 75% of Indian internet users are below the age of 35 and it’s this category who shop more than the remaining population, adding further testament to the great potential of the ecommerce market in India.
India’s e-commerce market is also set to grow at a CAGR of 30% for gross merchandise value to be worth $200 bn by 2026.
Knowing where the market is going is one thing.
Capitalizing on that knowledge is another.
As consumers continue to transition their buying power to the online marketplace, companies that have the greatest strategic position are poised to capture the largest share.
We are leaders in identifying online trends early in their life cycle, allowing companies to attain maximum profitability for the duration of the market cycle.